Chad was able to make this choice because, in the past, he’d seen the impact of working with clients who were not the right fit. With such clients, there was always a strained relationship and dissatisfaction. Their values and vision didn’t align, and nothing could be done about it. They hired Chad’s team but didn’t want to take their advice or appreciate their service. In those wrong-fit cases, the relationship would eventually end, with one party suggesting they part ways.
