Kate built a small team, and together they’ve created much firmer ground rules about the types of clients and people they want to work with. In the past, Kate would willingly, although frustratingly, engage in phone calls and e-mail correspondence with people who, it turned out, were clearly not a good fit. Many times, random people who hadn’t done their homework would reach out to her for basic business advice, information that was clearly available through her podcasts and blogs.
