A fourth text Kushner advised was necessary to understand Trump was Scott Adams’s book Win Bigly: Persuasion in a World Where Facts Don’t Matter. Adams, the creator of the Dilbert comic strip, explains in Win Bigly that Trump’s misstatements of fact are not regrettable errors or ethical lapses, but part of a technique called “intentional wrongness persuasion.” Adams argues Trump “can invent any reality” for most voters on most issues, and “all you will remember is that he provided his reasons, he didn’t apologize, and his opponents called him a liar like they always do.”
