It was an inverted assembly line with the customer as belt. And like the assembly line, it would reduce labor costs, cutting overall staff, and allow the owner to hire largely unskilled workers to do little more then fill shelves. One day, watching beady-eyed piglets charge a trough, Saunders decides the piggies are laughably similar to customers charging an overwhelmed clerk. In honor of all his piggy little customers, he names his new store the Piggly Wiggly.
