What does it mean to have and display a consumer attitude? It means first perceiving life as a series of problems, which can be specified, more or less defined, singled out, dealt with . . . It means secondly believing that dealing with such problems, solving them, is one’s duty . . . It means, thirdly, that for every problem, already known, or as may still arise in the future, there is a solution—a special object or recipe, prepared by specialists, by people with superior know-how, and one’s task is to find it . . . —Zygmunt Bauman, 1990
