The Reagan campaign’s insight was that northern white people could be sold the same explicitly antigovernment, implicitly pro-white story, with the protagonists as white taxpayers seeking defense from a government that wanted to give their money to undeserving and lazy people of color in the ghettos. (The fact that government policy created the ghettos and stripped the wealth and job opportunities from their residents was not part of the story. Nor was the fact that people of color pay taxes, too, often a larger share of their incomes due to regressive sales, property, and payroll taxes.)
