An Innovator will experience a much shallower and shorter Kübler-Ross Curve. A Laggard will have a deeper and longer curve (with some people wanting to sabotage change, which is why it’s a good idea to start with the Innovators). Nor do people always move forward. It’s not unusual to fall back to a previous stage, and each stage can last for a different period of time. Equally, it will be a case of cycling through all the stages repeatedly as more people come on the journey and as new people join an organization. Each time the before and after points are higher than they were previously.
