In order to maximize positive outcomes, everyone, especially those in senior roles who have a disproportionate impact on organizational culture, need to (1) be more leader and less commander, (2) foster psychological safety, and (3) leverage the fact that product development and organizational change is emergent, not deterministic. There is a need to be able to challenge the status quo, to be supported, and to be able to run safe-to-learn experiments to improve on balanced outcomes.