When employees are asked what motivates them most in their work, their answers are split equally between five forms of impact: •Society: They want their work to have a positive effect on society (for example, creating or protecting employment, helping those less fortunate, or improving sustainability for the benefit of our planet). •Customer: They want to positively impact customer satisfaction and create brand advocates. •Company: They want to have an effect on the company and its shareholders, which enables the other four forms of positive impact. •Team: They want to have a positive impact
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