But the world we seek to create doesn’t exist yet, and it has no right answers. If we knew how to do this work, we would have done it already. To be creative is to work on the frontier, to invent the next thing, the thing for which there isn’t a playbook or a manual. Certainty, then, must be elusive, because we can’t know for sure. The elusiveness isn’t a problem, it’s not a bug, it’s not something to be eliminated. The uncertainty is the point.
