Lost in this obsession with outcome is the truth that outcomes are the results of process. Good processes, repeated over time, lead to good outcomes more often than lazy processes do. Focusing solely on outcomes forces us to make choices that are banal, short-term, or selfish. It takes our focus away from the journey and encourages us to give up too early. The practice of choosing creativity persists. It’s a commitment to a process, not simply the next outcome on the list. We do this work for a reason, but if we triangulate the work we do and focus only on the immediate outcome, our practice
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