The thing is, shipping your art is for the audience. You’ve already seen it, understood it, and experienced it. But that’s insufficient because without sharing the work, you can’t make change happen. It’s not enough to please yourself. The rest of our process is about understanding how to become more generous. How to make more art, better art, art that’s courageous. We do this by understanding how our systems function, how our audience thinks, and how we got here. We do this by improving our craft and committing even further to our process.
