The process of shipping creative work demands that we truly hear and see the dreams and desires of those we seek to serve. After understanding what our people want, we have a choice. We can build with empathy and work with their dreams, or we can choose to move on, to determine the vision is not for them, and to make something else for someone else. To cause change to happen, we have to stop making things for ourselves and trust the process that enables us to make things for other people. We need the practical empathy of realizing that others don’t see what we see and don’t always want what we
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