Most of all, sales is about intentionally creating tension: the tension of “maybe,” the tension of “this might not work,” the tension of “what will I tell my boss . . .” Why would anyone sign up to create tension? But that’s precisely the tension that we dance with as creators. This is how we get sold on the thing we’re creating before we share it. We must sell ourselves on it first, before we can sell it to anyone else. This is why so many people have trouble with the idea of trusting themselves. Because they’re bad at selling themselves on the commitment to the process.
