Choose to make work that matters a great deal to someone. Develop an understanding of genre, work to see your audience’s dreams and hopes, and go as far out on the edge as they’re willing to follow. Choose to be peculiar. Choose to commit to the journey, not to any particular engagement. Because you’re dancing on a frontier, it’s impossible that all of your work will resonate. That’s okay. Great work isn’t popular work; it’s simply work that was worth doing.
