It’s easy for a self-focus to turn selfish. Saying no too often is a recipe for solipsism, a form of egomania that is just as selfish as the one we were trying to walk away from. Out of balance, a self-trusting no at all costs becomes yet another way to hide. If your no becomes a habit, a way to hide out, you may end up cutting ties with the very people you set out to serve. And if your no becomes too seductive, you can get comfortable there instead, never actually shipping your work, because shipping your work means that you’ll need to reenter the world with a yes.
