And the last type of good, the one that distracts so many who engage in the process, is the feeling that comes from creating a monster hit. A piece of work that crosses over from the core audience to a much larger one. This is the bestseller list or the line out the door. This is the TED talk with forty million views. Chasing this elusive sort of perfection is a challenging task, because the numbers are stacked against you (many entries, few winners). It also puts a lot of focus on outcomes, instead of on the practice.
