Matthew Ackerman

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For the important work, the instructions are always insufficient. For the work we’d like to do, the reward comes from the fact that there is no guarantee, that the path isn’t well lit, that we cannot possibly be sure it’s going to work.
Matthew Ackerman
Would you do it if you knew you were going to fail? Yes? Then do it anyways because that's exactly when everyone else gives up.
The Practice: Shipping Creative Work
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