Beth

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to encounter a dangerous situation without blinking, to patiently persist in the face of criticism, or even to merely show up on a regular basis. But that difficult work is all inauthentic. It’s work we do precisely because we don’t feel like it in the short run. It’s the choice to do something for long-term reasons, not because we’re having a tantrum. Inauthentic means effective, reasoned, intentional. It means it’s not personal, it’s generous.
The Practice: Shipping Creative Work
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