The antiabortion movement has done an incredibly effective job of disseminating false information about abortion care, so a simple Google search can leave people confused. In 2019, Google Ads announced a new policy that requires advertisers wanting to run ads using keywords related to abortion to first be certified as a place that provides abortion to distinguish them from places that do not.4 While this was seen as a win, actual websites can still be difficult to discern as real or fake.
