you work, for whom, and how LDS social networks influence your customer base. And it matters how you express your dissent: written or oral; public or private; book, newspaper, or television; time, place, and manner; down to the tone of your voice and your vocabulary, grammar, and punctuation—it matters. All of these and more factor into the complex calculus of conscientious dissent in the contemporary Mormon movement, especially inasmuch as Mormonism has sought to hold on to the modicum of social acceptance it gained in the mid-twentieth century.