Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne, professors at INSEAD in Fontainebleau, France, was published in 2004. This book was the key resource that led me to find a game in which I could win. The premise of the book is that rather than competing in games where you’re an underdog, find unexplored new markets in which you can win—and ultimately make the competition irrelevant.
