Your Next Five Moves: Master the Art of Business Strategy

by Patrick Bet-David

Dozen Ways to Beat Goliath 1. Know your weaknesses. Knowing your strengths is easy, but knowing your weaknesses will enable you to be nimble and pivot when taking on your Goliath. 2. Know Goliath’s weaknesses. You cannot fight Goliath where it is strong. You must find its Achilles heel and exploit it. 3. Master three things you do better. You set the terms of your battle in the marketplace. Use your strengths to master three things Goliath can’t do and do them better than it can. 4. Don’t try to be Goliath. You can learn moves and information from Goliath, but if you model yourself after it, how are you going to beat it? You have to take advantage of your own strength, not someone else’s. 5. Focus on specializing. Goliaths tend to generalize in order to spread their influence and power. You must specialize to capture market share from them. 6. When you’re small, make yourself appear bigger. Walk tall, and don’t be intimidated by Goliath’s size and strength. Embody your future truth and compete as though you’re the one with the advantage. 7. Keep a low profile initially. You are going to need a lot of help, and you will need time to get better. Don’t waste your early years rubbing people the wrong way and making noise. Work on your business first before looking for a Goliath to fight. 8. Move quickly. Use your inherent advantages of strength and speed against Goliath. It can’t move as fast as you can. 9. Partner with competitors that share an enemy. Goliaths create a lot of...