Outwork. It’s critical to put in the time. But hard work alone won’t be enough. Outimprove. This constantly gives you new ways to take your business to the next level. It gives you confidence. If there was an area I was always obsessed with competing in, it was improving faster than my peers. Outstrategize. This means thinking five moves ahead. It means figuring out how to scale and having the patience to plan many moves ahead before they bear fruit. Outlast. You really learn about people both when you achieve great success and when you suffer tragic failure. It’s hard to know who will keep
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