My Business Principles Never compromise our nonnegotiables. Micromanage until there is trust. What brought us here won’t take us to the next level. No one has 100 percent job security, including the founder or CEO. Create positive peer pressure by challenging one another. Beat your prior best. Treat the company’s money like it’s your own. Be radically open-minded but not easily persuaded. Fight any temptation to lower expectations and standards. Create an environment where our team is taken care of financially and professionally.