Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More (Made Simple Series)

by Donald Miller

Years ago, I was teaching a StoryBrand messaging workshop to about two hundred business leaders. I come alive in a classroom. I was honestly designed to be a professor and I love finding ways to make a point without using a textbook or a PowerPoint slide. I told the audience I had a very important point to make, only I was going to make it on the sidewalk outside the building. I asked the group to stand up and follow me out the door. All two hundred business leaders got up slowly, somewhat confused, and walked out the door, through the lobby, and onto the curb by the street. I then stood up on a box, grabbed a bullhorn, and told them the very important point I wanted to make. I said to the crowd on the curb: “Always remember this. People will go where you tell them to go.” The class laughed and shook their heads and then we slowly went back into the building.