Enlightenment After piquing your customers’ curiosity, it’s time to enlighten them about whether or not we really can help them survive. Enlightening a customer about how your product can help them survive simply means telling them how. How does this product work to help me survive? How much better will my life look if I use this product? What have other people said about this product? After customers get interested in our product because we made them curious, we can slow down our communication a little and enlighten them about how the product works.
