Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More (Made Simple Series)

by Donald Miller

Here was the real point I wanted my class to understand: If you do not tell people what to do, they will not do anything. If you don’t end a speech with a clear call to action, people will not take action. If you do not give people step-by-step instructions on your website, they will not take a step at all.