Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More (Made Simple Series)

by Donald Miller

Building the marketing collateral before the product even exists does two things: 1.Helps you clarify your marketing language. Building the sales page for the product helps you create and review language that will pique a customer’s interest. Build the page, talk about it as a staff, and share the page with a select group of potential customers to get feedback. 2.Confirms consumer interest. Once you’ve clarified your marketing language, you can release the page to the public or to a select group of customers for preorders. Collecting preorders is a great way to build excitement about the product and find out whether or not people are interested in the first place.