Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More (Made Simple Series)

by Donald Miller

Your landing page is a rough draft, of course, but it should be created as though you are launching the product to market. Every detail should be considered. Testing your marketing language is like testing an engine before you connect it to the body of the plane. Most businesses will wait till the last minute to prepare their marketing ideas because their energy is being used to create the product. But without the right marketing language and plan, nobody will be attracted to the product after it gets built. So why not test the engine first? By creating a test sales page in advance, you will gain more confidence in how you talk about the product and whether or not it will be successful going to market. You will also cause your marketing team (or plan) to be ready well in advance of the launch so you’re not waiting till the last minute to make sure this critical engine will provide thrust for the plane.