Here is a formula for a good, short mission statement: We will accomplish _____________ by ____________ because of ___________. Here are some examples: A plumbing company: We will service ten thousand customers within the next five years because everybody deserves plumbing that works and service that makes them feel valued. A software company: Our software will run on half the computers in America by 2029 because nobody should have to suffer a software interface that confuses them.
