Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More (Made Simple Series)

by Donald Miller

The Right Engine: Marketing The engines thrust the plane forward. In a single-engine airplane, you’d likely only have a marketing budget, but in a dual-engine aircraft, you have a marketing budget and a sales team. Regardless, without some kind of engine selling the products and propelling the plane forward, the wings cannot create lift.