The psychophysiologist James Heathers has set up a novelty Twitter account that exists solely to retweet misleading news headlines from translational studies, such as ‘Scientists Develop Jab that Stops Craving for Junk Food’ or ‘Compounds in Carrots Reverse Alzheimer’s-Like Symptoms’ with a simple but accurate addition: ‘… IN MICE’.21 The third kind of hype found by the Cardiff team was possibly the most embarrassing. Everyone, especially scientists, is supposed to know that correlation is not causation.22 This basic insight is taught in every elementary statistics course and is a perennial
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