Certainly those Oscar Mayer cold cuts labeled simply “Luncheon Meat” fall into this category. Here you have a product where it seems even the manufacturer is not quite sure what the hell it is. All they’re telling you is, “It’s some kind of meat and you should eat it… around noon.” That’s it. I think they figure, “You could never face it for breakfast. No one would have the balls to serve it for dinner. It’s Luncheon Meat.” “We saw an animal. We grabbed it. Never got a real good look at him…”
