Cold Cereal The most magic words to me as a kid were: FREE INSIDE. I guess they said that because it would have been a drag to see, TOY INSIDE. WE’LL BILL YOU LATER. Didn’t matter what the thing was as long as it was FREE INSIDE. Your mother has to pay $1.29, but to you it’s free. Because all you have to do is dump the cereal out on the counter and you get a little plastic monkey.
