Aaron

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But it was also wrong. And this is where we come to the truth-telling moment: we all make mistakes when we judge risk. Our risk formula, especially when it comes to disasters, almost never looks this rational:           Risk = Probability × Consequence           No, if we could reduce our risk calculation to a simple formula, it might look more like this:           Risk = Probability × Consequence × Dread/Optimism
The Unthinkable: Who Survives When Disaster Strikes - and Why
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