Especially in sales, there is a lot of ego on both sides of the equation and that often gets in the way of progress. Our ego really is the most expensive thing we own, isn’t it? Trainers often rely on titles and accolades alone, like “manager” or “business owner” to provide authority, but typically those are not enough to get true buy-in from a trainee. For the skeptic, titles don’t equate to proof of competence.
