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HOW TO CREATE WAR STORIES: Be vulnerable. Identify your goal and share your relevant prior challenges. Prepare and share related 3rd party war stories.  When possible, have veterans share their personal war stories/struggles. (It’s always best to interview any presenters before going live). Use videos, facts, infographics, and anything else you can find that makes the situation real to the trainee. YouTube videos (under 3 minutes) are a fantastic resource.
The Ultimate Sales Training Success Guide: Transfer Success Skills to People to Learn More So They (and You) Can Earn More
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