Last month I got to learn from Ben that his secret to a viral post lies in the creation of a viral headline. The viral headline should be emotional (provide a hook for the audience) and include numbers. For example: “If You’re Too Busy for These 5 Things, Your Life is More Off Track Than You Know,” and there’s another from Tim Ferris, “This 10-Minute Routine Will Change Your Life.” Ideally, Benjamin advises you should include two numbers. For example, one of Ben’s best performing blog headlines is: “The 8 Things Every Person Should Do Before 8 a.m.”
