(1) bullshit takes less work to create than to clean up, (2) takes less intelligence to create than to clean up, and (3) spreads faster than efforts to clean it up. Of course, they are just aphorisms. They sound good, and they feel “truthy,” but they could be just more bullshit. In order to measure bullshit’s spread, we need an environment where bullshit is captured, stored, and packaged for large-scale analysis. Facebook, Twitter, and other social media platforms provide such environments.
