If a ruler lacks faith, so will the people. Unworthy rulers are despised. Common rulers are feared by their subjects. Good rulers win the affection and praise of their subjects. But when great rulers lead, the people are hardly aware of their existence.
Bender: Y'know, I was God once.
"God": Yes, I saw. You were doing well until everyone died.
Bender: It was awful. I tried helping them, I tried not helping them but in the end I couldn't do them any good. Do you think what I did was wrong?
"God": Right and wrong are just words. What matters is what you do.
Bender: Yeah I know, that's why I asked if what I did-- Forget it.
"God": Bender, being God isn't easy. If you do too much, people get dependent on you. And if you do nothing, they lose hope. You have to use a light touch like a safecracker or a pickpocket.
Bender: Or a guy who burns down the bar for the insurance money.
"God": Yes, if you make it look like an electrical thing. When you do things right, people won't be sure you've done anything at all.
— From Futurama Episode 52 (“Godfellas”) Written by Ken Keeler