The Anatomy of the Swipe: Making Money Move
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3D Secure Key Term: 3D Secure This is a standard for offering cardholders one more layer of security for online transactions. When card numbers are entered into a website to pay for something, 3D Secure will require the cardholder to enter one more form of authentication, such as a one-time-use PIN or passcode, similar to how two-factor authentication works for websites.
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Merchants will typically want to keep their chargeback rates below 1 percent. Once a Merchant gets close to 1 percent or goes over, it needs to work to bring that percentage down or risk losing their ability to accept card-based payments through
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Chargeback rate is calculated by taking the total number of chargeback transactions in a month and dividing it by the total number of transactions in a month. Depending
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Newer technologies such as the EMV Chip and 3D Secure are giving more tools to Merchants to help prevent chargebacks.
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Discover and American Express are closed Card Networks.
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like to work in more of a marketplace function. This is why these Card Networks will typically invest in Issuers and Acquirers, but they won’t actually purchase these players.
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American Express and Discover typically issue their own cards, are their own bank, and typically provide their own acquiring services.
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Issuer is assessed a usage fee for transmitting data through the Card Network’s “rails.”
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Software-as-a-Service-type fees charged to the Issuer like fraud services and settlement services.
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Acquirers and Issuers are marketing vehicles and distributors for the Card Networks or card brands.
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revenue per swipe is significantly higher than Visa and Mastercard. 
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Visa accounted for 60 percent of all purchase volume in the US for all debit and credit cards. American Express only accounted for 13 percent, and Discover was at 2 percent.
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PIN Debit Networks (Single Message)
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For debit cards, each Card Network has a secondary network brand for PIN Debit or Automated Teller Machine (ATM).
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Durbin Amendment and its requirement that every debit card must have a secondary unaffiliated network.
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MoneyPass (32,000 ATMs in the US), and Allpoint (45,000 ATMs in the US) have a network of ATMs throughout the US that are “Free” to end-users if that Issuer offers either of these two networks. Many
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These regional banks have less than $10 billion in assets and are able to charge a higher Interchange rate because they are considered exempt from the Interchange rules set forth in the Durbin Amendment and are considered “unregulated.”
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Unregulated Versus Regulated Interchange
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banks with assets higher than $10 billion may not charge Interchange higher than 21 cents plus 0.05 percent (five Basis Points) x the value of the purchase.
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Mufasa could work directly with a Merchant Acquirer, such as Wells Fargo, to get a Merchant Account. If Mufasa doesn’t have a direct relationship with a Merchant Acquirer, such as Wells Fargo, he could go through an Independent Sales Organization (ISO)
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An ISO is granted a license to sell Merchant acquiring services from a Merchant Acquirer such as Wells Fargo or Chase Paymentech.
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payments facilitator (sometimes referred to as a PF or PayFac) like Square or Toast to open a sub-Merchant account and get the point-of-sale device directly through them. 
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Fixed Pricing
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2.6 percent plus 10 cents regardless of if it was a debit card or credit card.
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Managed Fraud
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the transaction history at the customer’s bank will always start with an “SQ*.”
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which could take at least another day if not more (t+2).
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He also won’t have a top limit of dollars he can transact within a year, which opens him up for growth. This is typically $500k for Payments Facilitators under the sub-merchant arrangement.
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Faster Funds Settlement
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Manage His Own Fraud
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point-of-sale manufacturers like Vantiv and First Data,
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he doesn’t have the cash flow to allow for “net 30” payment terms.
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PSP is an aggregator of payment methods. It allows a website operator to get paid via debit cards, mobile wallets, and financing schemes.
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Marqeta is the Program Manager • Marqeta is the Issuer/Processor
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This is typically a brand or company that is marketing the card. This is the brand shown on the card in addition to the card network brand.
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The program manager is the one who is managing the day-to-day operations of the card program including settlement, fraud management, and maintaining the relationship with the Issuing Bank, card manufacturer, card network, and the cardholder.
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Issuer Processor licenses a piece of hardware from the Card Network that it keeps in its data centers.
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Mastercard Interface Processor (MIP) for Mastercard and a VisaNet Integrated Processing (VIP) for Visa.
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Card Networks typically do not give out too many MIPs or VIPs, which is why the actual number of Issuer Processors is limited. 
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Issuer Processor Enables Ways for Co-Brand Partners to Integrate with it
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Co-Brand Partner, DonutDash, would get documentation from the Issuer Processor, Marqeta, on how to integrate in with its APIs and bake these features into their applications.
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capable of offering its Co-Brand Partners like DonutDash the ability to authorize their own transactions,
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Just-in-Time (JIT) funding, where the DonutDash cards will always have $0 balance on them.
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Acquirer Fee Usually, a flat fee that is paid per transaction to the Merchant Acquirer, Payments Facilitator, or Payment Gateway.
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In most cases, this is on a sliding scale, so as transaction volume grows, the percentage of the Interchange Revenue increases.
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Co-Brand Partner is offering a credit card, it could take on the burden of calculating interest, underwriting, and collections.
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he found that getting a card program up and running could take months, if not close to a year.
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decided to build an Issuer Processor from the ground up to allow for these multiple Groupon-like prepaid offers to show up on a single card.
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