Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

by Russell Brunson

Script Structure Hey, did you know that (big misconception)? I know it sounds crazy because we’re so used to hearing about (usual thing), and while that is important, I’m going to share three secrets with you today that are going to revolutionize the way you (area of their life you’ll revolutionize). I’m (your name) and I am (your role) who has helped (accomplishment). So what is (the big idea or thing you’ll reveal)? It’s (the thing). It’s (more details about the thing). So, I’m going to share with you three secrets about (the thing) and how you can (big payoff). And I know what you’re probably thinking: (objection). But again, I’m going to show you a great way you can (action they can take) and get amazing results. So the first secret is (first secret). The big idea here is (first secret big idea). This is important because (why first secret is important)! The second secret is (second secret). The main thing to understand here is that (second secret big idea). This means (why second secret is important). The third secret is (third secret). The main thing to understand here is that (third secret big idea). This is key because (why third secret is important). Now, I know what you’re thinking. It’s (next objection). Well the tricky thing is that (real truth behind the objection they don’t realize)! And so I’ve (verb ending in ed) this (the thing you’ve developed/created/found) you can (what they can do with this amazing thing you’ve just revealed to them). (What makes this ...