Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

by Russell Brunson

Phase #1: The Backstory What is your BACKSTORY that gives us a vested interest in your journey? What is the DESIRE or result that you want to achieve? External: What are your external desires? Internal: What are your internal desires? What are the OLD VEHICLES that you tried in the past to get this same result that didn’t work for you? Phase #2: The Journey What was THE CALL or the reason that made you start on this journey? Who or what is THE VILLAIN that is keeping you from having success? WHAT will happen if you don’t have success on this journey? Phase #3: New Opportunity Who was the GUIDE who gave you the epiphany? What was the EPIPHANY you experienced? What is the NEW OPPORTUNITY you created from this epiphany? Phase #4: The Framework What is the STRATEGY or frameworks you developed to get you to the desire you wanted to achieve? What were THE RESULTS you got by following the frameworks? What were OTHERS’ RESULTS from following your frameworks? Phase #5: Achievement and Transformation WHAT end result did you accomplish or achieve? (External Desires) HOW did you transform during your journey? (Internal Desires)