Now obviously, I’m not going to charge you $11,552. But if I DID charge you $11,552, and all it did was ________, would it be worth it to you? Then do three “If all” statements based on your three secrets. Vehicle (Secret #1): If all this system did/got you was ________ (related to Secret #1), would it be worth $________? Stop and wait for them to say yes in their mind. Internal Beliefs (Secret #2): And if all it did was ________ (related to Secret #2), would it be worth $________? Stop and wait for them to say yes in their mind. External Beliefs (Secret #3): And what if all it did was
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