Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

by Russell Brunson

You can also teach your frameworks as pre-funnel content in YouTube videos, podcast episodes, blog posts, and more. Lead magnet (free): You can also use your framework as a lead magnet. Oftentimes I’ll record a 2- to 20-minute video of me teaching one of my frameworks and give that to people as the lead magnet they get when they give me their email address. Figure 5.5: You can teach one of your frameworks in a short video and use that as a lead magnet in exchange for someone’s email address. Book (free + shipping): You can expound and go deeper with your frameworks with a book. As you can see from this book, it’s one big framework with tons of embedded frameworks inside of it. The negative thing with a book is that it’s the hardest thing to create and sell for the least amount of money, but its perceived value and ability to position you in your market as an expert is one of the highest ways you can package your frameworks. Membership site ($10–$100 per month): Membership sites usually blend all the different learning modalities into one. Oftentimes there will be written content, audio, and video training, along with an online community (live experience) for members to network together. The big advantage of membership sites over online courses is that because they are typically billed monthly, they give you the ability to drip out your frameworks to people over time as opposed to giving everything to them at once. Online course ($100–$1,000): Courses are very similar to me...