Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

by Russell Brunson

Our goal is not to fix what’s not working. Our goal is to replace what’s not working with something altogether different.

“Every day we tell ourselves stories. We create stories to give meaning to our lives, to justify what we want to experience or feel, and to give ourselves a framework upon which to build future stories.”

When you first present your new opportunity to someone, almost instantly their subconscious mind will start looking through all the stories they have to see if what you are saying fits into their existing belief patterns.

Each story I share with my audience has a very specific purpose. It’s to break a false belief that they may have and rewrite it with a new empowering belief that will give me the ability to serve them.