Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson

Throughout this book, you’ve probably noticed that each chapter starts with the backstory about how I learned each secret. When I speak at events, I share my backstories; in my emails, ads, podcast episodes, sales letters, and more, I share my backstories. I tell my stories over and over again to the point I get tired of telling them, but you have to understand that you will get tired of hearing your backstory way before your market gets tired of it, so you need to start sharing it a lot. So my question for you is, “What are the backstories that you can share that will build a better relationship between you, the Attractive Character, and your dream customers?”