I usually keep the story very short on the squeeze page because I don’t want to distract from the offer. If the offer is strong and simple to understand, you don’t need to spend as much time on the story. If your offer does need more explanation, you can use what we call a “reverse squeeze page,” where you have a video (instead of an image) that tells the story and asks for the opt-in. You’ll usually get a lower conversion rate on a reverse squeeze page, but the leads that come through are always more qualified.
