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March 16 - March 26, 2022
big mistake many marketers make is focusing 100 percent on short-term conversions or monetization. They sell so aggressively, focused on the sale at hand, that they lose the respect of their customers. This mistake will cost you the long-term relationship that can be worth 10 times as much as the money made through the initial point of contact.
He even went so far as to say that often the frame people enter your website through is usually more important than what you actually say on that page when they get there.
“If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. “If he is not aware of your product, but only of the desire itself, your headline starts with the desire. “If he is not yet aware of what he really seeks, but is concerned with the general problem, your headline starts with the problem and crystallizes it into a specific need.”
If someone is willing to buy from you once, they’ll continue to buy from you as long as you keep offering value. So as soon as someone fills out their name and email address and clicks the Submit button, they should land on a sales page that offers them your first premium offer.
Phase #1— Determine traffic temperature: Are the people you are sending into this funnel hot, warm, or cold traffic? Phase #2—Set up the pre-frame bridge: Based on the type of traffic you’re sending, what type of pre-frame bridge do you need to create? Phase #3—Qualify subscribers: Who of all your visitors are willing to give you their email address in exchange for your free offer? Phase #4—Qualify buyers: Who of all your subscribers are willing to give you their credit card in exchange for your first premium offer?
Phase #5—Identify hyperactive buyers: Who are the people who are willing to spend more money now to solve their problems? Phase #6—Age and ascend the relationship: Now that I have their contact information, how do I build their relationship with the Attractive Character? Phase #7—Change the selling environment: How can I move them up my value ladder by taking them outside of just my online funnels?
If you just send out entertaining emails and don’t tie in your products or services, you won’t make a dime (even if you’re the best storyteller in the world!). Every email and every story must be tied back into some type of offer for your audience.
In an online presentation, you can spend anywhere from 20 minutes to three hours to sell someone on the perceived value of that higher-priced product.
When building your funnel, envision it built out with three blocks (from top to bottom: emotion, logic, and fear) to help lead your prospects to buy.
With books, some of the easiest order form bumps are: “Would you like to add the audio book for an extra $27?” “Would you like to add a special behind-the-scenes training where you’ll learn ________ for an extra $37?” “Would you like me to throw in our templates that let you ________ for an additional $47?”
What is the next logical product or service they need to reach their goals?
You can create an offer bundle by selling your best-selling product and giving away lesser-known products for free.
the OTO rule for information products is to never sell more of the same thing; instead, we sell the next logical solution to the problem we just created.
Live videos create a sense of urgency to participate at the designated “class time.” This encourages people to show up, which means they’re more likely to take action, and therefore are more likely to get results. When they get results, they’re going to want to work more with you!
know the audience you’re targeting with your headlines.
In the end, people buy to satisfy a desire or solve a problem (preferably with a high emotional punch behind it), and 99 times out of 100, the headline is what starts the buying conversation.
Imagine you and I were to start working together today. I teach you everything I know and do everything I can to help you get results. Now imagine we’re sitting in a coffee shop a year from now. What would have happened in your life, both personally and professionally, for you to feel happy with your progress? What would make you believe that this was the best decision you ever made?
people buy based on emotion first, then they rationalize the decision with logic.
We’d focus on your hook, story, and offer. We’d spend time developing your Attractive Character, and then build out a value ladder of where you would take your dream customers. From there we would figure out which funnels we’d need to create at each step in the value ladder, and then we’d pick one funnel to execute.
If CPA > ACV, your funnel is broken. If CPA < ACV, your funnel is working.
Step #1: Figure out exactly who your dream customer is. Step #2: Where are these dream customers already congregating? Step #3: What hooks can you throw out to capture their attention and what are the stories that you can tell to increase the perceived value of what you have to offer? Step #4: After you have their attention, focus on building a relationship with them (through the Attractive Character) so you can ascend them up your value ladder and serve them at your highest level possible. Step #5: Pick which tier of the value ladder you want to focus on first, and then select which funnel
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